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These days, labels tend to drop two, three, or more singles before the full album comes out. I find it interesting that there was only one single released in advance of the album. Naming the album 30 follows her tradition of naming her albums after when the majority of the songs were written.) There is massive pressure for 30 to live up to the success of her previous albums. This record marks her return after five years out of the spotlight. The release of an Adele album is an EVENT. Heck, IвЂ™ll bet that Taylor scheduled the release of her re-recorded Red album for earlier in November just so she didnвЂ™t have to compete with 30. How many artists outside of Taylor Swift can do that these days? Answer: no one. In other words, she covers the entire age spectrum of music consumers who avail themselves of all the different ways to acquire music. Today her older fans buy CDs, the hardcore faithful buy her vinyl, the slightly more tech-savvy shop at iTunes, and the streaming generation is eating her up on Spotify, Apple Music, et al. READ MORE: AdeleвЂ™s вЂ™30вЂ™ is finally here and it features her son on a special track ( Hello, the first single from 25, sold a million digital tracks in a week back in 2015.)

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Meanwhile, younger fans flocked to download her music from iTunes. And when streaming took off, those early fans continued to prefer buying CDs, perhaps out of habit. Many who bought her first record were the kind of music consumers who purchased two or three CDs a year, usually at a department store or off the counter at a coffee shop. Adele started her career right at the end of the CD era. SheвЂ™s so engaging that you donвЂ™t even have to like her music to like Adele.ДЄnother thing about The Adele Factor: We need to look at what was happening when she broke into the business more than a decade ago. She comes off as familiar and fun in an intimate sort of way that few artists have ever achieved. Unlike Tay-Tay, who can be a polarizing figure, Adele has no such baggage. Even though sheвЂ™s sold over 120 million albums, her public image is one of a relatable human being. Whenever the woman appears in public, sheвЂ™s a sheer delight, bubbly, funny, occasionally self-deprecating, and just profane enough to make you wish you could spend a night down at the pub listening to her tell stories. READ MORE: Adele вЂcriesвЂ™ and celebrates with friends at вЂ™30вЂ™ album release partyД«ut I think the essence of AdeleвЂ™s popularity is simple. Her record label gives her space and a chance to gather new experiences to sing about.

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And yes, sheвЂ™s an accomplished songwriter who knows how to pick the perfect collaborators. ItвЂ™s a sentiment that crosses all demos.Д«ut why? Yes, she has a divine singing voice that seems at odds with her North London/Cockney accent. Adele is mass appeal in the old school sense, the kind of artist we used to see in the pre-internet era when you could have a global consensus that someone was worth listening to.

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